The clothing industry has become the biggest known industry
in the world of business. Left and right, we see clothing stores or shops
selling branded, popular or unpopular, fashionable or unfashionable clothing
lines from prices that range from $10 to $100 USD. Every where we look, new
styles of clothing lines are popping out like mushrooms and are making such a
big fuss on the streets. Well, a very good fuss at that. Because this Fuss is
whats making businesses, such as clothing shop or wholesale clothing shops, very
And this makes it harder for a lot of individuals or groups that
wanted to establish their own clothing business.
Starting an apparel or clothing store or wholesale clothing
shop may be as easy as it looks, but it is a serious business. Running an
apparel store or wholesale
clothing shop is more than a full time job, it may mean sacrificing a
lot of things such as leaving your permanent job along with a steady income.
And this doesnt even make sure that the business will be successful, much like
any other kind of business.
Here is a list of questions that will determine if you are
meant to be on a business that involves clothes or not.
The first question requires our own experience and expertise
when it comes to managing a business. Is
this the kind of business that you have an experience on? Experience is an
important part of setting up any kind of businesses. May it be taking special
merchandizing classes or may it be experience from watching how your parents do
their business or may it be just business is in your blood. Whatever the case
may be, experience and business sense are as important as interest in clothes.
The second question involves our will power and strength in
handling risks. Are you ready to live a
life as a risk taker? Im not saying this to you to scare you or turn you
away from this kind of business. Its just that, in this kind of business or
any kind of business, taking risks is a very big part of it. Risks that
involves you lifes saving.
Nothing is sure when starting a business. Business entails a
lot of risks. This is what you should think about when you decide on starting
your own business, are you willing to take the risk?
The third question requires our trust and believes in a
business that involves clothes. Do you
believe that a business of clothes could take you the distance? You must
get this really straight. Do you really prefer a business of selling clothes
rather than a business that involves food or electronics? In handling any
business, passion is one of the most important trait that a business man or
woman should possess. It has to be enough to get you through the yearly holiday
rushes as well as the slow summer lulls.
Business is like getting married. When times get tough, you
need to remember why you took those vows in the first place.
That fourth question tests our ability, knowledge, and
expertise to choose the right kind of location on where to place our business. Is your chosen location already dominated
by hundreds of apparel shops and wholesale clothing shops? It doesnt take
a genius to figure out that the location is already crowded and are dominated
by larger clothing shops.
So before you go and start your business on that location,
you should first make a study on your competitors. See what they are selling,
observe what customers want, and check out what your competitors are lacking in
their collections. These will serve as your basis of what kind of clothing
lines you should sell and take advantage on what others are lacking.
The fifth question will test our knowledge in clothes and
apparels. Are you a clothing guru? If
youre opening a clothing store or wholesale clothing shop, it is
important that you have the knowledge of whats hot and whats not. It is also
important that you are able to provide a collection greater than those of your
It is crucial to the success of a business to finding a
place in this industry, and all it takes is common sense.
The final question will test our competitiveness and our
ability to take a competitive advantage on our competitors. Do you have that competitive attitude to
take advantage? Or in other words, Marketing. Today the competition isn’t
two doors down the block; it’s at the local mall. People can get everything we
sell at their local mall, so we have to set ourselves apart other ways. Pay
attention to the demographics in your area, to the location and available foot
traffic, to television and movies and what people are wearing on the
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